I work with clients directly as well as partner with a variety of advertising agencies & marketing consultants. Projects include: strategy, naming, branding systems, packaging, flyers, ads, websites, & email campaigns.
PHILIPS / LIFELINE
TOP THIS PIZZA CRUSTS
MOBILE PET IMAGING
Long-term Consulting Partner with Multicultural Advertising & Media Agency
For over 10 years, I've partnered with GEOVISION, a multi-lingual advertising company in Cambridge, Massachusetts. We've worked together on branding and re-branding projects, advertising campaigns, magazines, brochures, educational materials and kits, & innumerable subway/transit poster campaigns.
Several campaigns have been licensed by the CDC to be used nationally by every state.
AMERICAN HEART ASSOCIATION
BLUE CROSS / BLUE SHIELD
MASSACHUSETTS DEPT. OF PUBLIC HEALTH
Senior Designer in a Branding Firm
I served as Senior Designer (consultant full-time basis) for over 2 years at an international branding firm in Newton, Massachusetts.
I was the lead designer/strategist (& memeber of the naming team) for a variety projects including research & assessment projects, brand realignment strategies, brand scenarios, collateral systesm, & pre-market visualizations.
I also designed numerous brand identity systems, packaging & packaging systems, trade show displays, & comprehensive identity guideline manuals.
AU BON PAIN
HARVARD BUSINESS SCHOOL INTERACTIVE
TEXAS INSTRUMENTS DLP
Senior Designer in a Marketing/Product Development Firm
I was fortunate to be the Senior Designer at FIREBRAND, a marketing/product development firm in Providence, Rhode Island.
For 3+ years in the early 90s, I was lead designer in new product strategies, naming systems, brand assessment & realignment strategies, brand scenarios, & product line graphic visualizations.
I also designed numerous brand identity systems, packaging systems, point of purchase displays, presentations, trade show graphics, collateral series, & advertising programs.
JOHNSON & WALES UNIVERSITY
SWISS ARMY BRANDS
Senior Designer in a Trade Show Firm
As a Senior Designer at The Larkin Group in Newton, Massachusetts. I designed mailing campaigns & trade show materials for fashion, music and kids fashion shows. I also designed ads for their trade magazines clients.
I was also entrusted to revamp the brand identity for their International Fashion Fabric Show.
Junior Designer at GRAF
Honored to have worked at the top identity design firm in Puerto Rico. I designed logos & collateral for AT&T, Banco Popular, The Puerto Rico Department of Tourism, & the San Juan Olympic Bid Committe.
Advertising & Supplements Designer - CARIBBEAN BUSINESS
Production & advertising designer for a bi-weekly newspaper with a circulation of over 35,000.
Drafting Apprentice and Presentations Intern at A&E Architects
Construction drawings, designed presentation & presentation perspectives (by hand).
Intern at Ileana, Lopito & Howie Public Relations & Advertising
Operated the stat machine, cut Rubylith for color separations, spec'ed type , and did final art pasteups!
If you recognize ANY of the above words, you are a designer at east as old as I am.
Design & Presentation Software
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Adobe Dreamweaver
• Microsoft PowerPoint
• Apple Keynote
• Google Slides
• Working knowledge of HTML & CSS
• Working knowledge of Bootstrap
• Microsoft Word & Excel
• Apple Numbers & Pages
• Mailer Platforms: Mail Chimp & Constanct Contact
• Survey Platforms: JotForm & Survey Monkey
• 3D Software: Cinema 4D
• Some experience with Apple Motion 5
"By hand" or computer-aided, sometimes a combination of both. I create the illustrations, icon systems, assembly diagrams, and information graphics for most of my projects. In fact, I have personally done ALL BUT 3 of the illustrations in the projects presented.
> CLICK TO SEE ILLUSTRATION PORTFOLIO PDF
My architectural background comes in handy in many projects: trade show booths, packaging, point- of-purchase, signage systems, and of course, 3D renderings both for design stage and "hero shots."